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Fair Usage Policy

Introduction

This Fair Usage Policy ("FUP") applies to all services provided by UKBox Ltd, a company with Registration Number 15154892 and with office address located at UKBox Ltd, 71-75 Shelton Street, Covent Garden, Greater London, London, WC2H 9JQ ("we," "us," or "our"), including but not limited to shared hosting, VPS, dedicated servers, and any other resource-shared environments. The purpose of this policy is to ensure that all customers can enjoy reliable, high-performance services without any single user disproportionately impacting the experience of others.

While many of our plans offer "unlimited" resources such as disk space, bandwidth, or CPU usage, as well as unlimited support tickets and website change requests, these are subject to fair usage principles. "Unlimited" does not mean infinite or unrestricted use; it means we do not impose hard limits as long as your usage remains reasonable and does not adversely affect the server, our support team, or other customers. We reserve the right to monitor usage and take action if we determine that your activities violate this FUP.

This FUP supplements our Acceptable Use Policy (AUP) and Terms of Service. By using our services, you agree to comply with this policy. We may update this FUP from time to time, and continued use of our services constitutes acceptance of any changes.

Fair Usage Guidelines

Fair usage is determined based on the average consumption of resources across all customers on a shared server or resource pool and the average volume of support tickets and change requests across our client base. We aim to provide equitable access to resources and support services, promoting a balanced environment for everyone. Excessive usage that deviates significantly from the norm may result in us contacting you to discuss adjustments, such as upgrading your plan, optimizing your setup, or, in extreme cases, suspending or terminating services.

Key principles:

● Use resources responsibly and only for legitimate purposes as outlined in our AUP.

● Avoid activities that could degrade server performance, such as running resource-intensive scripts, hosting large file archives, or engaging in high-traffic operations without prior approval.

● Avoid submitting an excessive volume of support tickets or website change requests that overload our support team and delay service to other clients.

● If your usage consistently exceeds fair levels, we may impose temporary limits or require you to migrate to a more suitable plan or seek alternative support arrangements.

 

Specific Resource Guidelines

 

Disk Space

Disk space on shared servers is intended for hosting website files, databases, emails, and related content. It is not designed for use as personal storage, backups, or file-sharing services.

Fair usage for disk space is calculated dynamically based on server-wide metrics. Specifically:

● We determine the average usage by dividing the total amount of disk space currently being used on the server by the number of customers hosted on that server.

● This average serves as a benchmark for fair usage. Customers whose disk space consumption significantly exceeds this average (e.g., more than 200% of the average) may be flagged for review.

Examples of unfair disk space usage include:

● Storing large volumes of media files, backups, or archives that are not directly related to your website's operation.

● Using the space for off-site backups or as a cloud storage alternative.

● Hosting content that generates excessive I/O operations, impacting server performance.

If your usage is deemed unfair, we may request that you reduce your storage, remove unnecessary files, or upgrade to a dedicated resource plan.

Bandwidth and Data Transfer

Bandwidth refers to the amount of data transferred to and from your account. Fair usage ensures that high-traffic sites do not monopolize network resources.

● Average bandwidth usage is monitored per server. If your monthly data transfer exceeds the server-wide average by a significant margin (e.g., more than 200%), we may investigate.

● Unfair usage examples: Streaming large media files, running download sites, or hosting content that attracts unusually high traffic without optimization.

We encourage the use of content delivery networks (CDNs) or caching for high-bandwidth sites to stay within fair limits.

CPU and Memory Usage

Shared servers allocate CPU and memory resources across multiple users. Sustained high usage can slow down the server for everyone.

● Fair usage is based on not exceeding 25% of a single CPU core for extended periods (e.g., more than 5 minutes) or consuming disproportionate memory.

● Unfair usage examples: Running cron jobs, scripts, or applications that spike CPU usage repeatedly; mining cryptocurrencies; or hosting real-time applications like chat servers without a dedicated plan.

We provide tools in your control panel to monitor your resource usage.

Email Usage

Email services are for standard business or personal communication, not bulk marketing or spam.

● Fair usage limits: No more than 300 emails per hour per domain to prevent server blacklisting.

● Unfair usage: Sending unsolicited emails, using our servers for mailing lists exceeding reasonable volumes, or failing to maintain clean mailing lists.

Refer to our AUP for anti-spam guidelines.

Support Tickets

Our hosting and service plans include unlimited support tickets for technical assistance, account issues, and minor website modifications. However, this is subject to fair usage principles to ensure our team can provide timely support to all customers.

Fair usage for support tickets is calculated dynamically based on overall client metrics.

- We determine the average by dividing the total number of support tickets submitted across all clients by the number of active clients.

- Clients whose ticket volume significantly exceeds this average (e.g., more than 200% of the average) may be flagged for review.

Examples of unfair support ticket usage include:

- Submitting a high volume of tickets for minor or repetitive issues that could be resolved through documentation or self-service.

- Requesting extensive custom development work or repeated website modifications through support channels.

- Tickets that require disproportionate time and resources, impacting our ability to serve other customers.

Website Changes Requests

Our Web Design services may include "Unlimited Website Changes Requests," which allow for modifications to existing website content, layout adjustments, or minor updates. However, this is subject to fair usage to prevent abuse and ensure timely service for all clients. This does not extend to major redesigns, new feature development, or project-level work.

Fair usage for Website Changes Requests is calculated dynamically based on overall client metrics.

●      We determine the average usage by dividing the total number of requests made across all clients by the number of clients we serve.

●      This average serves as a benchmark for fair usage. Clients whose request volume significantly exceeds this average (e.g., more than 200% of the average) may be flagged for review.

Website Changes Requests do not include:

●      New page designs.

●      Website re-designs or major overhauls. Complex coding, custom functionality, SEO overhauls, or content creation beyond minor edits.

Examples of unfair usage include:

●      Submitting an excessive number of requests that disrupt our team's ability to serve other clients.

●      Requesting changes that effectively constitute new designs or re-designs under the guise of minor updates. Repeated requests for the same pages or features without providing clear, consolidated feedback.

If your usage is deemed unfair, we may request that you reduce your request volume, prioritize changes, consolidate requests, or upgrade to a dedicated development package or third-party developer arrangement.

Other Resources

● Inodes (file count): Excessive inodes (e.g., over 250,000 on shared plans) from unoptimized sites or backups may be considered unfair.

● Database Usage: Databases should be optimized; large, unindexed queries that slow the server are unfair.

Monitoring and Enforcement

We actively monitor server resources and support ticket volume to ensure compliance. If we detect potential violations:

We will notify you via email or your client portal, providing details and suggestions for resolution.

You will have a reasonable period (typically 48-72 hours) to address the issue.

Failure to comply may result in temporary throttling, suspension, or termination of services, with possible fees for reactivation. In cases of repeated excessive support usage, we reserve the right to terminate the service relationship and provide a full cPanel backup for migration to another provider.

In cases of severe abuse, we reserve the right to act immediately to protect other customers.

We do not provide refunds for suspensions or terminations due to FUP violations.

Appeals and Contact

If you believe a decision under this FUP is incorrect, you may appeal by contacting our support team at support@ukbox.co.uk with details. We will review your case promptly.

For questions about this policy or your usage, please reach out to our team. We're here to help you optimize your setup for the best performance.

Last Updated: April 4, 2026

UKBox Ltd

UKBox Ltd

Company Number: 15154892
VAT Number GB468226078

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  • 71-75 Shelton Street, Covent Garden, Greater London, London, WC2H 9JQ
  • Company Number: 15154892
  • VAT Number GB468226078
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